- 1 What are cookies
- 2 Types of cookies
- 3 Types of cookies we use
- 4 Google Analytics
Cookies are small text and number files that are downloaded and stored in the memory of your browser when you visit a website or use a social network through your computer, tablet, smartphone and on any device used to surf the Internet, which can store your browsing information and preferences.
Cookies perform several important functions within the network (performing computer authentication, session monitoring, storing information on specific configurations concerning users accessing the server, storing preferences, etc.). Technically, a cookie is a line of text, usually consisting of the name of the server from which the cookie was sent, a value usually consisting of a randomly generated number from the computer, the domain (reference URL), creation date and expiry date.
Cookies can be classified:
Proprietary (or first-party) cookies
i.e. installed by the operator of the site visited.
if the cookie is installed by a different site, through the site visited.
depending on the purpose:
Technical cookies (strictly necessary)
Based on the time spent inside the IT device in:
are removed when the user closes the browser and are therefore limited in duration to your visit;
which remain on the device used to browse the Internet for a fixed period of time. These cookies have typical expiration dates and, therefore, their duration varies depending on the cookie used.
They are used to collect information in an aggregate manner of a statistical nature (e.g. number of visitors to the website, geographical determination). They are lines of text left inside browsers by the server of the site the user is visiting. For simplicity's sake, every time a page is visited, a cookie is issued that allows the operator to keep track of the most read articles, how long one stays on a page, etc. Analytical cookies are used to monitor the use of the site by users in order to optimise it.
A further distinction required for compliance with regulatory requirements under the order of 8 May 2014 issued by the Data Protection Authority (web doc. No. 3118884) is between:
First-party analytical cookies:
Third-party analytical cookies:
The site operator is subject to the obligations of the information and consent banner and of notifying the guarantor, unless appropriate means are adopted to reduce its identifying power (masking of significant portions of the IP address) and the third party contractually undertakes not to use it for any other use than the provision of the service in favour of the site operator
Analytical cookies from Google Analytics provided by Google Inc. and thus third parties are present on our site in order to analyse how the site is used.
By default, Google Analytics uses the entire IP address of website users. In order for the website operator not to be obliged to create the information and consent banner and to notify the privacy authority, it is necessary for Google Analytics to be configured in such a way as to reduce its ability to identify, by masking part of the IP address and making the third party Google contractually undertake not to use the information in its possession for purposes unrelated to the provision of the service.
Below is the procedure adopted for our site:
At the link https://support.google.com/analytics/answer/2763052 a technical explanation of how Google Analytics anonymises IP addresses at the request of the site operator is provided by Google.
The amendment is an additional agreement to the contractual terms of Google Analytics, whereby Google assumes the role of data controller with respect to the customer's personal data.
Further information about the Google Analytics service and the procedures to be followed to disable cookies can be found at the following links:
Some pages on our website feature so-called social plug-ins that allow you to share our content on social media networks such as Facebook, Twitter, Linkedin.
Advertising and behavioural advertising cookies (profiling)
These cookies are used to collect data on the user's browsing habits and preferences in order to develop a specific profile for customising commercial offers, carrying out market research or distance selling.
At any time, the user can refuse to accept all or some of the cookies used on this website in the following ways.
Each browser has specific configuration instructions. Further information on how to disable cookies can be found on the website of the browser provider.
Managing Google Analytics
To disable only the use of Google Analytics cookies, the user can use the add-on made available by Google at the following link by following the opt-out procedure indicated by Google https://tools.google.com/dlpage/gaoptout?hl=it
As noted above, the lifespan of cookies depends on their nature: session cookies expire when the user closes the browser; persistent cookies have typical expiry dates that, with some exceptions, do not exceed 20 years.