{"id":11761,"date":"2022-03-23T18:45:47","date_gmt":"2022-03-23T17:45:47","guid":{"rendered":"https:\/\/aedic.eu\/?p=11761"},"modified":"2022-10-14T16:16:46","modified_gmt":"2022-10-14T14:16:46","slug":"il-promote-salone-internazionale-centro-africa-fa-il-pieno-di-aziende-italiane","status":"publish","type":"post","link":"https:\/\/aedic.eu\/en\/working-in-africa\/the-promote-international-salon-center-africa-does-full-of-italian-companies\/","title":{"rendered":"Central Africa - Promote 2022 international trade fair in Central Africa fills up with Italian companies"},"content":{"rendered":"<p>On 19 February 2022, the day dedicated to Italy at the Promote exhibition took place in a fantastic way.<\/p>\n\n\n\n<p><strong>This year, PROMOTE 2022 promoted the theme of 'l'industrialisation de l'Afrique, une cl\u00e9 de l'\u00e9mergence du Continent'.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>The Promote <\/strong>is an event that takes place every year in Cameroon (Central Africa). <strong>Promote is an economic fair dedicated to companies, SMEs and entrepreneurship<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/aedic.eu\/wp-content\/uploads\/2022\/03\/promote-salon-2022-8-edition-casa-italia.jpeg\" alt=\"promote-salon-2022-8-edition-casa-italia\" class=\"wp-image-11769\" width=\"800\" height=\"883\" title=\"\" srcset=\"https:\/\/aedic.eu\/wp-content\/uploads\/2022\/03\/promote-salon-2022-8-edition-casa-italia.jpeg 631w, https:\/\/aedic.eu\/wp-content\/uploads\/2022\/03\/promote-salon-2022-8-edition-casa-italia-272x300.jpeg 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This year was an excellent opportunity taken masterfully by the Italian Embassy to promote an economic forum within this important Central African event. The event was opened by the <a href=\"https:\/\/aedic.eu\/en\/working-in-africa\/si-insedia-il-nuovo-ambasciatore-ditalia-in-camerun-il-dr-filippo-scammacca-del-murgo-e-dell-agnone\/\" data-type=\"post\" data-id=\"10782\"><strong>new Ambassador Scammacca del Murgo<\/strong><\/a> and the Minister of Economy, Planning and Land Management, Alamine OUsmane Mey. <\/p>\n\n\n\n<p>Other important guests included:<\/p>\n\n\n\n<ul><li>Director of the Investment Promotion Agency Marthe Ang\u00e9line Minja<\/li><\/ul>\n\n\n\n<ul><li>The President of the Gigam Confederation of Entrepreneurs, Celestin Tawamba<\/li><\/ul>\n\n\n\n<ul><li>The President of the Council of United Municipalities and Cities of Cameroon<\/li><\/ul>\n\n\n\n<ul><li>The Mayor of Yaound\u00e9, Augustin Tamba.<\/li><\/ul>\n\n\n\n<p><strong>This year, thanks to the work of the Italian Embassy, more than thirty Italian companies were present in Yaound\u00e9, the capital of Cameroon, at this eighth edition of Promote, which was held on 21 February and ended on the 27th. <\/strong><\/p>\n\n\n\n<p><strong>At the Casa Italia, the space that hosted the tricolour presence, several companies from various sectors, in particular construction and architecture, agribusiness, health and medical industry, mechanics, renewable energy, oil &amp; gas, as well as a representation of associations from the Cameroonian diaspora in Italy, took turns.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/aedic.eu\/wp-content\/uploads\/2022\/03\/ambasciatore-scammacca-promote-centro-africa-ICE-camerun.jpg\" alt=\"ambassador-scammacca-promote-centre-africa-ICE-cameroon\" class=\"wp-image-11765 size-full\" title=\"\"><\/figure><div class=\"wp-block-media-text__content\">\n<p><em>'Italian excellence is an acquired reality all over the world, and also here in Cameroon'<\/em>, emphasises the Italian ambassador<a href=\"https:\/\/aedic.eu\/en\/working-in-africa\/si-insedia-il-nuovo-ambasciatore-ditalia-in-camerun-il-dr-filippo-scammacca-del-murgo-e-dell-agnone\/\">&nbsp;<strong>Filippo Scammacca del Murgo<\/strong><\/a>&nbsp;in his message presenting the Italian participation, which was promoted by the embassy in Yaound\u00e9 and the Ita-Ice Italian trade agency.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The decor of the Krystal Hotel in Douala,<\/strong> first five-star hotel in the Cameroonian capital Douala, the renovation of the Hotel Franco and the almost complete construction of the <strong><a href=\"https:\/\/aedic.eu\/en\/best-african-state-where-to-live\/9-january-2022-the-cup-is-gone-in-cameroon\/\" data-type=\"post\" data-id=\"11163\">Olemb\u00e9 Stadium<\/a><\/strong> are examples cited by the ambassador as 'very clear evidence of Italian quality and finesse'. <\/p>\n\n\n\n<p>Italy, says Scammacca, <em>\"can be an ideal win-win partner for Cameroon\".<\/em>. The <em>'doing together'<\/em> and the <strong>transfer of know-how<\/strong> are the elements that characterise Italian entrepreneurship worldwide; moreover, the Italian economy is also very much characterised by SMEs,<em> \"could be very useful for a <a href=\"https:\/\/aedic.eu\/en\/cameroon-country-card\/\">Emerging country like Cameroon<\/a>allowing an appropriate transfer of knowledge and technology'.<\/em> <\/p>\n\n\n\n<p>Another testimony of the <strong>positive link between Italy and Cameroon<\/strong><a href=\"https:\/\/aedic.eu\/en\/doing-business-in-africa\/africa-growth-of-42-reported-by-cameroon-in-the-first-quarter-of-2019\/\">diaspora returned to Cameroon after studying in the<\/a> our country in a very dynamic way and contributing to the nation's development.<\/p>\n\n\n\n<p><strong>Elisabetta Merlino, director of the Ita (Ice) office in Luanda (Angola)<\/strong>, responsible for Cameroon, emphasises the importance of the Promote event for both Italian and Cameroonian companies and for the entire Central African Economic Community (Cemac) area. \"The remarkable presence of Italian companies, despite the advent of the pandemic, demonstrates<strong>&nbsp;the great interest that the Cameroonian market represents for the Italian market<\/strong>\"he emphasised in his message to the participants. The Ita agency, through <a href=\"https:\/\/www.ice.it\/it\/mercati\/angola\/luanda\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the Luanda Ice office<\/a>in the context of strengthening and enhancing Italian exports, Italian exports, organised the participation of over 30 Italian companies. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:27% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/aedic.eu\/wp-content\/uploads\/2022\/03\/Merlino-ICE-africa-centrale.jpg\" alt=\"\" class=\"wp-image-11767 size-full\" title=\"\"><\/figure><div class=\"wp-block-media-text__content\">\n<p>Dr. <strong>Maria Elisabetta Merlino<\/strong> he further specified:<\/p>\n\n\n\n<p><em>'We intend to stimulate the growth of trade relations between the two countries, favouring the strengthening of partnerships and the achievement of agreements between Italian, Cameroonian and African companies in general.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>On 19 February 2022, the day dedicated to Italy at the Promote exhibition took place in a fantastic way. This year, PROMOTE 2022 promoted the theme of 'l'industrialisation de l'Afrique, une cl\u00e9 de l'\u00e9mergence du Continent'.<\/p>","protected":false},"author":1,"featured_media":11768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":25,"footnotes":""},"categories":[14],"tags":[39,50,314],"acf":[],"_links":{"self":[{"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/posts\/11761"}],"collection":[{"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/comments?post=11761"}],"version-history":[{"count":15,"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/posts\/11761\/revisions"}],"predecessor-version":[{"id":13184,"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/posts\/11761\/revisions\/13184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/media\/11768"}],"wp:attachment":[{"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/media?parent=11761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/categories?post=11761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aedic.eu\/en\/wp-json\/wp\/v2\/tags?post=11761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}