{"id":11678,"date":"2022-03-05T16:52:39","date_gmt":"2022-03-05T15:52:39","guid":{"rendered":"https:\/\/aedic.eu\/?page_id=11678"},"modified":"2022-03-05T16:52:41","modified_gmt":"2022-03-05T15:52:41","slug":"le-fonti-dellinnovazione","status":"publish","type":"page","link":"https:\/\/aedic.eu\/en\/the-sources-of-innovation\/","title":{"rendered":"The sources of innovation"},"content":{"rendered":"<p>We distinguish in the following two broad categories: internal sources and external sources.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aedic.eu\/en\/the-sources-of-innovation\/#2_Fonti_interne\" >2. Internal sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aedic.eu\/en\/the-sources-of-innovation\/#Fonti_esterne\" >External Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aedic.eu\/en\/the-sources-of-innovation\/#Giusto_mix_tra_fonti_interne_e_fonti_esterne\" >Right mix of internal and external sources<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Fonti_interne\"><\/span>2. Internal sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The internal source par excellence is represented by&nbsp;<strong>R&amp;D<\/strong>&nbsp;carried out in the company's laboratories, employing full-time specialised personnel for the purpose of conducting exploratory research at the frontier of knowledge (of the company), or prototype development activities for new products, new processes or production techniques.<\/p>\n\n\n\n<p>Other sources of knowledge within the company are found in different segments of the value chain, such as&nbsp;<strong>design, logistics, marketing<\/strong>. One speaks in these cases of 'informal R&amp;D'.<\/p>\n\n\n\n<p>The choice to focus on internal sources occurs when the company needs:<\/p>\n\n\n\n<ul><li>control the 'core' resources of its business, i.e. those resources that contribute most to the creation of value and competitive advantage in the business in which the company operates;&nbsp;<\/li><li>control and want to decide how to direct resources to specific purposes;&nbsp;<\/li><li>limiting competitors' access to the same resources (imitation, using the same resources at the same price,...);<\/li><li>exploit economies of scope, i.e. it may already have knowledge, even if partial, necessary for the development of innovation.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fonti_esterne\"><\/span>External Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Companies that do not have&nbsp;<em>In-house R&amp;D<\/em>&nbsp;(especially smaller ones) transfer knowledge internally from external sources, and in particular from suppliers or clients of their production.Technological knowledge can arrive from outside through various channels:<\/p>\n\n\n\n<ul><li>capital and intermediate goods used for production;<\/li><li><strong>patents&nbsp;<\/strong>which they access via a licence;<\/li><li><strong>acquisition<\/strong>&nbsp;or import of&nbsp;<strong>products or services<\/strong>&nbsp;knowledge-intensive (hi-tech): they can be a source of knowledge useful for generating innovations or imitations, through the so-called&nbsp;<em>reverse engineering<\/em>or simply be a source of ideas or stimuli to compete with equally innovative projects;<\/li><li><strong>technology transfer<\/strong>This may take place as a result of cooperation agreements with other enterprises or research centres for the testing at the enterprise of technological innovations that have already been tested or applied in other contexts, or for the joint production or subcontracting of products that require the use of machines or processes that are new to the enterprise but not to its partners.<\/li><\/ul>\n\n\n\n<p>In general, external knowledge can come through the observation of end consumers (downstream companies).\u00a0<\/p>\n\n\n\n<p>Great innovators create manufacturers that continually offer us new possibilities for interaction, entertainment and the simplification of everyday activities. Technology for them is always a means and never an end. Innovation is not just about products, but about how they change our daily experience.&nbsp;<\/p>\n\n\n\n<p>Designing a product, or a service, with the user experience in mind means first and foremost developing a strong empathic relationship with the end user, freeing the mind of any prejudices and breaking pre-established patterns. The choice to focus on external sources occurs when the company needs:<\/p>\n\n\n\n<ul><li><strong>reduce the risk<\/strong>through sharing with others;<\/li><li><strong>be quick<\/strong>\u00a0in the development of resources and achieve results quickly (reduce time-to-market);<\/li><li>make\u00a0<strong>flexible costs\u00a0<\/strong>(from fixed costs to variable costs);<\/li><li><strong>optimising resources<\/strong>outsourcing marginal activities and concentrating on 'core' ones.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giusto_mix_tra_fonti_interne_e_fonti_esterne\"><\/span>Right mix of internal and external sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As in all things, it is important to find the right balance between outside and inside and, above all, to remember that, in order to be able to pick up signals from the outside, it is important to have adequate sensors inside.<\/p>\n\n\n\n<p>To promote the<em>alertness<\/em>&nbsp;than external signals, it is necessary:<\/p>\n\n\n\n<ul><li>putting oneself in a condition of 'reception' (observation, listening, openness to other ways of thinking\/doing, etc.);<\/li><li>develop absorption capacity internally:<ul><li><strong>integration skills<\/strong>&nbsp;internally from external factors, knowledge, solutions, technologies in their own value chain;<\/li><li><strong>technical skills<\/strong>&nbsp;basis for understanding what is brought in from outside;<\/li><li><strong>management skills&nbsp;<\/strong>to orchestrate and manage to generate value in business models.&nbsp;&nbsp;<\/li><\/ul><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>We distinguish in the following two broad categories: internal sources and external sources. Internal sources The internal source par excellence is R&amp;D carried out in the company's laboratories, employing full-time specialised personnel to conduct exploratory research at the (company's) knowledge frontier, or ... <\/p>\n<p class=\"read-more-container\"><a title=\"The sources of innovation\" class=\"read-more button\" href=\"https:\/\/aedic.eu\/en\/the-sources-of-innovation\/#more-11678\" aria-label=\"More on The sources of innovation\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"iawp_total_views":121,"footnotes":""},"acf":[],"rankMath":{"parentDomain":"aedic.eu","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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