{"id":11473,"date":"2022-02-24T21:08:07","date_gmt":"2022-02-24T20:08:07","guid":{"rendered":"https:\/\/aedic.eu\/?page_id=11473"},"modified":"2022-11-27T00:10:43","modified_gmt":"2022-11-26T23:10:43","slug":"comprendere-linnovazione","status":"publish","type":"page","link":"https:\/\/aedic.eu\/en\/understanding-innovation\/","title":{"rendered":"Understanding innovation"},"content":{"rendered":"<p>L'<strong>innovative action<\/strong>&nbsp;by a company requires attention to&nbsp;<strong>external factors<\/strong>such as the environmental context in which the company operates (the industrial sector, the environmental dynamics, the local context) and to&nbsp;<strong>internal factors<\/strong>such as the organisational context in which one operates (resources, incentives, strategies, organisation, etc.).&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aedic.eu\/en\/understanding-innovation\/#Cosa_e_linnovazione\" >What is innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aedic.eu\/en\/understanding-innovation\/#Diverse_tipologie_di_innovazione\" >Different types of innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aedic.eu\/en\/understanding-innovation\/#Unaltra_classificazione_di_innovazioni\" >Another classification of innovations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aedic.eu\/en\/understanding-innovation\/#Innovazioni_incrementali_e_radicali\" >Incremental and radical innovations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aedic.eu\/en\/understanding-innovation\/#Il_processo_di_innovazione\" >The innovation process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/aedic.eu\/en\/understanding-innovation\/#A_cosa_serve_linnovazione_Perche_innovare\" >What is innovation for? Why innovate?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>These factors, as we will see later, are interconnected and therefore, in order to successfully innovate, it is important to know the individual elements\/factors and also the relationships between them.&nbsp;<\/p>\n\n\n\n<p>Understanding (from Latin<em>\u00a0cum prehendere<\/em>) means taking together, embracing the many facets of innovation, the many elements holding them together, putting them into a system, having developed\u00a0<strong>awareness<\/strong>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cosa_e_linnovazione\"><\/span>What is innovation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Innovation is, in a single word, the<strong>uniqueness<\/strong>&nbsp;that characterises a company. Uniqueness means being different from others and this diversity can be about:<\/p>\n\n\n\n<ul><li><strong>l'<\/strong><strong>offer<\/strong>&nbsp;(products and services);<\/li><li><strong>i<\/strong><strong>he transformation\/production process<\/strong>&nbsp;(the way resources and activities are configured internally);<\/li><li><strong>the business model<\/strong>&nbsp;or organisational change.<\/li><\/ul>\n\n\n\n<p>Traditionally, it is thought that innovation has to do with creativity. This is partly true. However, it should not be forgotten that innovation processes can be 'disciplined' and that a company's innovative attitude can be built over time with rigour and method.<\/p>\n\n\n\n<p>Innovation is a<strong>&nbsp;social phenomenon<\/strong>. A company innovates when its new idea has an impact on the external environment because it is shared, accepted and disseminated because&nbsp;<strong>generates value<\/strong>&nbsp;for the end user (company or individual).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diverse_tipologie_di_innovazione\"><\/span>Different types of innovation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are different taxonomies of innovation. Most distinguish between innovations: product, process, organisational:<\/p>\n\n\n\n<ul><li>Product innovations&nbsp;<ul><li>design of new products or services;&nbsp;<\/li><li>substantial modification of <a href=\"https:\/\/aedic.eu\/en\/service-features-and-managerial-implications\/\" >functional technical characteristics of products or services<\/a> existing;<\/li><li>changes in the materials, components, design, form of a product.<\/li><\/ul><\/li><li>Process innovations<ul><li>New production or processing methods.<\/li><\/ul><\/li><li>Organisational Innovations<ul><li>New methods\/methods of organising and managing a company;<\/li><li>application of new management models for information systems;<\/li><li>agreements between undertakings for reorganisations.<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unaltra_classificazione_di_innovazioni\"><\/span>Another classification of innovations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another widely used classification of innovations is the one that distinguishes as many as 10 types of innovations grouped into 3 categories:&nbsp;<\/p>\n\n\n\n<ul><li>Innovations relating to the internal configuration of a company (4 types):&nbsp;<ul><li><strong>Business Model<\/strong>is realised when a company finds new ways to create value with its product\/service. Consider, for example, how Gillette changed its revenue structure by selling blades instead of razors.<\/li><li><strong>Network<\/strong>means finding new ways of dealing with suppliers and partners. Forms of <a href=\"https:\/\/aedic.eu\/en\/open-innovation-and-collaborations-with-universities\/\" >open innovation collaboration<\/a> are an example.<\/li><li><strong>Structure<\/strong>It occurs when a company innovates the configuration of its resources. The resources already possessed (physical, human, technology) are combined in different arrangements that generate rationalisations and lower costs in certain activities.&nbsp;<\/li><li><strong>Process<\/strong>is realised in finding distinctive and more efficient ways of carrying out activities internally.&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul id=\"yui_3_17_2_1_1645733062725_25\"><li>Innovations in supply (2 types):&nbsp;<ul><li><strong>Product performance<\/strong>is achieved by identifying characteristics that make the product different from the competition. This is the most traditional product innovation.&nbsp;<\/li><li><strong>Product system<\/strong>is to create a system of products and services that create synergies between them that increase customer value. Think for example of products that are sold with apps or other complementary products that enrich the customer experience.<\/li><\/ul><\/li><li>Innovations that create new end-user experiences (4 types):&nbsp;<ul><li><strong>Service<\/strong>is to expand the offer through innovative services.<\/li><li><strong>Channel<\/strong>It consists of changes in the way the product is transferred from the company to the customers; Nespresso has led the way in this, designing exclusive boutiques where they sell their pods.&nbsp;<\/li><li><strong>Brand<\/strong>It is about innovating the way the offer is communicated.&nbsp;<\/li><li><strong>Customer involvement<\/strong>It is about innovating the shopping and user experience.&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Innovazioni_incrementali_e_radicali\"><\/span>Incremental and radical innovations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Innovations can be distinguished by&nbsp;<strong>degree of novelty&nbsp;<\/strong>they introduce over what already exists, in incremental and radical innovations.<\/p>\n\n\n\n<ul><li><strong>Incremental innovations<em>&nbsp;&#8211;&nbsp;<\/em><\/strong>They involve an improvement of a process, product or service over what already exists (better performance, performance, design changes, marginal improvements).&nbsp;<\/li><li><strong>Radical innovations&nbsp;<em>&#8211;&nbsp;<\/em><\/strong>They represent a major break with existing products or processes. These innovations in some cases give rise to new industries or market segments.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"409\" height=\"1024\" src=\"https:\/\/aedic.eu\/wp-content\/uploads\/2022\/02\/Innovazioni-incrementali-e-radicali-409x1024.png\" alt=\"Incremental and radical innovations\" class=\"wp-image-11476\" title=\"\" srcset=\"https:\/\/aedic.eu\/wp-content\/uploads\/2022\/02\/Innovazioni-incrementali-e-radicali-409x1024.png 409w, https:\/\/aedic.eu\/wp-content\/uploads\/2022\/02\/Innovazioni-incrementali-e-radicali-120x300.png 120w, https:\/\/aedic.eu\/wp-content\/uploads\/2022\/02\/Innovazioni-incrementali-e-radicali.png 417w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/figure>\n\n\n\n<p>We often think of the terms&nbsp;<strong>radical&nbsp;<\/strong>o<strong>&nbsp;incremental<\/strong>&nbsp;from the point of view of end users and the impact that the purchase of a new product or service or the implementation of a new process has on us or our company. The distinction we have proposed here takes the perspective of the company and distinguishes changes into:<\/p>\n\n\n\n<ul><li><strong>incremental<\/strong>when the resources and skills base that a company already possesses are not altered. The skills already possessed are fine and one builds on those!<\/li><li><strong>radicals<\/strong>when companies are asked to invest in the acquisition of new resources and skills. Existing skills are no good, they are obsolete and new ones must be built!&nbsp;<\/li><\/ul>\n\n\n\n<p>Then there are\u00a0<strong>architectural innovations<\/strong>concerning systemic products, made up of different components. Innovation in architecture is innovation at the level of one or more system components, but also innovation in the relationships between them. A video game console is a systemic product: each new generation of consoles is usually marked by the introduction of a more powerful microprocessor. Innovation at the level of the individual microprocessor induces innovation in other elements of the system (more powerful graphics card, more sophisticated games\/software, larger memory) and in the relationships between them.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Il_processo_di_innovazione\"><\/span>The innovation process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The last topic of this unit is the definition of the innovation process.<\/p>\n\n\n\n<p>There are 2 important stages in the innovation process:&nbsp;<strong>conception and implementation<\/strong>.<\/p>\n\n\n\n<p>Innovation is the sum of the two and is different from invention. Innovation is therefore a new idea\/solution\/invention that is implemented and exploited commercially. Innovation is therefore a phenomenon whose success depends on its diffusion, utilisation, absorption by the market, hence a social phenomenon.<\/p>\n\n\n\n<p>Is it possible that one of the two phases is more important? If there is no conception phase, there can be no implementation. If the implementation is done badly, even a beautiful idea, with great potential, can fail.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_cosa_serve_linnovazione_Perche_innovare\"><\/span>What is innovation for? Why innovate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Changing scenarios - the external environment evolves and the rules of the game change and companies that want to keep playing are asked to change (innovate).&nbsp;<\/li><li>Innovation is important to have an advantage over the competition in terms of: lower transformation\/production costs (process innovation); higher revenues due to uniqueness\/differentiation of the offer.&nbsp;<\/li><\/ul>\n\n\n\n<p>The<strong>&nbsp;competitive advantage<\/strong>&nbsp;refers to a situation where an enterprise performs better than its competitors.&nbsp;<\/p>\n\n\n\n<p>To the extent that both situations create value for the customer\/end user (containment of purchase costs\/distinction of the purchased product or service), both can lead to a competitive advantage.\u00a0<\/p>\n\n\n\n<p>Thomas Edison, famous American inventor and scientist (inventor of the light bulb) said: '<em>The success of an innovation is 1% of inspiration and 99% of perspiration<\/em>', emphasising the importance of the inspiration\/idea phase, but above all the fact that the great challenge for the innovator lies in implementation (the term '<em>transpiration<\/em>' means sweat), in making an idea concrete and fostering its adoption and dissemination in the market. History is full of great ideas that remain in the drawers of those who generated them and have never seen concretisation.<\/p>\n\n\n\n<p>This draws attention to the issue of the 'feasibility' of an idea and an appropriate analysis of the extent to which an idea, a vision, a project can be realised from the point of view of the availability of technical and economic resources and, not least, their desirability by the market.&nbsp;<\/p>\n\n\n\n<p>There are 3 categories of factors influencing an innovation process:&nbsp;<\/p>\n\n\n\n<ol><li><strong>external environment;&nbsp;<\/strong><\/li><li><strong>characteristics of individuals;&nbsp;<\/strong><\/li><li><strong>characteristics of the enterprise.&nbsp;<\/strong><\/li><\/ol>\n\n\n\n<p>They will be detailed in the next 3 units.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Innovative action by a company requires attention to external factors, such as the environmental context in which the company operates (the industrial sector, environmental dynamics, local context) and internal factors, such as the organisational context in which it operates (resources, incentives, strategies, organisation, etc.).  These factors, such as ... <\/p>\n<p class=\"read-more-container\"><a title=\"Understanding innovation\" class=\"read-more button\" href=\"https:\/\/aedic.eu\/en\/understanding-innovation\/#more-11473\" aria-label=\"More on Understanding Innovation\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"iawp_total_views":7,"footnotes":""},"acf":[],"rankMath":{"parentDomain":"aedic.eu","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":true,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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